Marketing

10 Mar Coronavirus: la comunicazione strategica di marchi e istituzioni prima del day after

Posted at 11:30h in Advertising, Brand strategy, Copy strategy, Marketing

In questi giorni, l’Italia condivide misure straordinarie per arginare un pericolo comune: il COVID-19, il Coronavirus che ha azzerato le frontiere di tutto il mondo. Dopo le iniziative restrittive adottate nei focolai settentrionali, il 9 marzo 2020 il governo decide per l’estensione delle misure contenitive in...

28 Nov MARKETING: OBIETTIVI, STRATEGIE, SUCCESSO

Posted at 08:15h in Marketing

Il marketing, che sia B2B o B2C, richiede analisi e progettualità, ma anche creatività e visione. Individuare l'obiettivo, programmare il percorso, studiare "avversari" e ambiente, mettere in campo una strategia, colpire e raggiungere il risultato: non stiamo parlando di una battaglia, ma poco ci manca. Il...

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Marketing

10 Mar Coronavirus: la comunicazione strategica di marchi e istituzioni prima del day after

28 Nov MARKETING: OBIETTIVI, STRATEGIE, SUCCESSO

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